Project management week 7 Essay Example | Topics and Well Written Essays - 500 words

Project management week 7 - Essay Example There is need for dedication of all the stakeholders in the company so that these opportunities can benefit the company. As a company we believed in order to grasp these opportunities there is the need to commit the resources that will be used to venture into them. It believed resources can do marvelous things in making sure that these opportunities and goals of the business are achieved easily. Also, adequate resources will mean that the company will have a competitive advantage as compared to the rivals (Cavusgil, 2009). Furthermore, a market opportunity will present itself service or product in the company meets the newly identified need or of a market with a new or enhanced solution better than the competition. While assessing and identifying the opportunity, the managers and the executive should analyze real as well as perceived value of the opportunity, the competitive environment, risks and returns of the possible opportunity, creation and length of opportunity. This opportunity assessment will answer the many questions that include the potential market the company will venture in order to reap the fruits of this opportunity (Zisa, 2011). The opportunity in this case is the new video markets in China. The video industry in China has been growing in the past two no video company has entered this lucrative markets. Therefore, this implies this is the right time the company should enter this market bearing in market that China will present the company with other opportunities. Furthermore, venturing into China market with our video products is a suitable market. First, China presents a promising economy in the world that will boost the video business. The China’s environment will boost our business global competitiveness and sell more products. The country has extensive infrastructure that will promote the growth of the business towards attaining its goals. Furthermore, China has friendly investment policies to foreign firms. These policies